Online and mobile customers receive new experience with Automated
Investor
MINNEAPOLIS--(BUSINESS WIRE)--Jun. 20, 2018--
Responding to customers’ desire for smart, easy-to-use and safe digital
investment tools and strategies, U.S. Bancorp Investments announced
today the launch of its new Automated Investor offering.
“We are committed to serving customers where they are today and will be
in the future, and that includes embracing robust technologies. Automated
Investor provides an easy-to-use digital advice platform with the
power of our investment expertise through U.S. Bancorp Investments. We
believe this will be valued by those who desire a technology-enhanced
investment experience, supported by personalized service 24/7. Customers
will now be able to have that experience with greater confidence as a
result of working with a trusted institution,” said Mark Jordahl,
president of U.S. Bank Wealth Management.
U.S. Bancorp Investments has partnered with FutureAdvisor, an investment
advisory firm owned by BlackRock, to develop Automated Investor. This
automated investing offering brings together the capabilities of
FutureAdvisor’s technology platform in a secure online environment with
investment strategies and personalized service from U.S. Bancorp
Investments.
The investment portfolios within Automated Investor have been created by
wealth management professionals and consist of cost-effective funds
specifically designed to help clients work toward their unique goals.
The technology seeks to optimize returns and help minimize risk, and
automatically rebalances investments as the markets change, all with low
management fees. Users can receive a free analysis of their current
investments to see how they are performing and how they can potentially
improve.Automated Investor is now available to customers via
usbank.com and mobile, allowing users to easily track progress against
their goals.
“For the emerging affluent customer or the younger investor who may
benefit from straight-forward portfolio strategies, Automated Investor
can be a great fit,” Jordahl explained. “All customers need to do to get
started with the Automated Investor program is to visit usbank.com/automatedinvesting
or log into usbank.com or the mobile app and look for the Automated
Investor message on their dashboard. Once there, they answer a few
simple questions and have the option to securely link their choice of
investment accounts, including accounts at other institutions. From
there they will see a projection of their account balances, along with a
confidence level of meeting stated objectives and highlighted areas
where investments could be improved.”
“Digital advice platforms will continue to transform how consumers work
with advisors and engage with their investments. We are proud to partner
with U.S. Bancorp Investments to add the scale, simplicity and cost
efficiency of FutureAdvisor’s technology. The combination of digital and
human advice, packaged appropriately together, can improve outcomes for
both financial advisors and their clients,” said Robert
Goldstein, chief operating officer of BlackRock.
Automated Investor is part of U.S. Bancorp Investment’s commitment to
innovation and ongoing investment in interactive client experiences.
“We are developing experiences that allow clients and their advisors to
connect online, person to person and on the phone so that they can
engage us on their terms,” Jordahl said. “Planning and investing for the
future doesn’t have to be intimidating. Our intuitive, easy-to-use
digital advice offerings help make the experience simpler and more
efficient for our clients by enabling them to track progress against
their goals anytime, anywhere.”
To learn more about Automated Investor, call 866.758.8655.
About Wealth Management from U.S. Bancorp Investments
U.S.
Bancorp Investments provides a broad range of services to clients
including retail brokerage, investment advisory services, financial
planning and insurance through its representatives in 25 states and
online. We believe in doing the right thing for our clients to help them
at every life stage work toward their financial goals.
U.S. Wealth Management – U.S. Bancorp Investments is the marketing logo
for U.S. Bancorp Investments.
Investment products and services are:
NOT A DEPOSIT • NOT
FDIC INSURED • MAY LOSE VALUE •
NOT BANK GUARANTEED • NOT
INSURED BY ANY FEDERAL GOVERNMENT AGENCY
Investment products and services are available through U.S. Bancorp
Investments, the marketing name for U.S. Bancorp Investments, Inc.,
member FINRA and SIPC, an investment advisor and a brokerage subsidiary
of U.S. Bancorp and affiliate of U.S. Bank. Insurance products are
available through various affiliated non-bank insurance agencies, which
are U.S. Bancorp subsidiaries and affiliates of U.S. Bank. Products may
not be available in all states. CA Insurance License# OE24641. Policies
are underwritten by unaffiliated insurance companies and may not be
available in all states.
View source version on businesswire.com: https://www.businesswire.com/news/home/20180620005142/en/
Source: U.S. Bancorp
U.S. Bancorp
Jeni Jonett, 612-303-4993
assistant vice
president of public relations
jeni.jonett@usbank.com