LAWRENCE, Kan.--(BUSINESS WIRE)--Apr. 26, 2016--
U.S. Bank has launched Deal Local, a new mobile app designed to help
local businesses attract new customers and build loyalty with their
existing customers through deals and rewards. Exclusive to Lawrence as a
pilot, the app is live in the Apple and Google Play app stores and is
already being used by Mass St. favorites Weaver’s, Milton’s Café and
Hobbs, among others.
“We designed Deal Local to help locally-owned small businesses grow and
connect with their customers,” said Dominic Venturo, chief innovation
officer for U.S. Bank. “The key for their customers is that Deal Local
is a tremendously simple way to sign up for and take advantage of deals
all from one place right on their phone. It gets rid of the need to
carry around often-misplaced coupons or bulky key fobs.”
Here’s how it works… Local shops and restaurants can load deals into the
Deal Local app. The deals will be presented on the business’s
point-of-sale payment terminal when their customers check out. A shopper
can scroll through deals on the app, as well as set up their phone
number or payment card info so they’re automatically recognized at
checkout. Visit http://www.GetDealLocal.com/
for more information and a short video.
Deal Local was developed at The Grove, which is U.S. Bank subsidiary
Elavon’s innovation lab in Atlanta. The app is powered by Elavon’s
Fanfare point-of-sale technology and customer loyalty program.
“We drew on our experience and scale as one of the largest small
business payment processors in the country in building Deal Local. It’s
a sophisticated yet easy-to-use app that will help entrepreneurs build
customer relationships and steal market share from the big guys,” said
Wally Mlynarski, senior vice president of global product and innovation.
Lawrence was selected as the pilot market for its size, civic pride and
numerous local businesses.
“Lawrence is the perfect pilot market for Deal Local. Our community is
built on the foundation of local businesses at which we’re proud to shop
and dine,” said Brad Burnside, market president for U.S. Bank, which has
five branches and the top deposit market share in Lawrence.
Small business owners can visit GetDealLocal.com or talk to their local
banker to learn more and sign up for Deal Local. Consumers can download
the app in the Apple and Google Play app stores.
About Elavon
Elavon is wholly owned by U.S. Bancorp (NYSE: USB) and
provides end-to-end payment processing solutions and services to more
than 1.3 million customers in the United States, Europe, Canada, Mexico,
Brazil and Puerto Rico. As the #1 provider for airlines and a top five
provider for hospitality, healthcare, retail, and public
sector/education, Elavon’s innovative payment solutions are designed to
solve pain points for businesses from small to enterprise-sized.
About U.S. Bank
U.S. Bancorp (NYSE: USB) with $429 billion in
assets as of March 31, 2016, is the parent company of U.S. Bank National
Association, the fifth largest commercial bank in the United States. The
company operates 3,129 banking offices in 25 states and 4,954 ATMs and
provides a comprehensive line of banking, investment, mortgage, trust
and payment services products to consumers, businesses and institutions.
Visit U.S. Bancorp on the web at www.usbank.com.
View source version on businesswire.com: http://www.businesswire.com/news/home/20160426005378/en/
Source: U.S. Bank
U.S. Bank Corporate Communications
Pat Swanson, 816-871-2394
patrick.swanson@usbank.com