MINNEAPOLIS--(BUSINESS WIRE)--Jul. 29, 2014--
The Minnesota Twins and U.S. Bank are testing a new mobile app that
makes applying for a Minnesota Twins™ Rewards MasterCard®
as simple as snapping a photo of a driver’s license with the camera of
an Apple iPad. The new feature speeds up the time it takes to enter
basic information needed for the application, while also reducing paper
and the risk of phony applications.
The pilot is being conducted at Target Field, home to the Minnesota
Twins, where Twins employees are stationed across the facility to accept
applications. The new app allows Twins employees to scan an applicant’s
driver’s license to fill in much of what’s needed to apply for the
Minnesota Twins Rewards MasterCard, which is issued by U.S. Bank.
“We’re pleased to bring this new innovation to our fans,” said Joe
Morin, client services coordinator for the Minnesota Twins. “Working
with our long-standing partners at U.S. Bank, another Minnesota hometown
team, the new photo recognition capability brings the latest technology
to our fans and represents another step in our effort to make the Twins
baseball experience as interesting and convenient as possible.”
The information needed to populate the application is captured with a
snap of a photo, after which the applicant can verify the information
and add additional information for a few other required fields not
resident on the driver’s license. The application is then processed
normally, using the same criteria for approval as is standard for the
Minnesota Twins Rewards MasterCard. The new feature has been in place
since June, and has been well received by Twins fans and employees.
San Diego-based Mitek, a leading innovator developing mobile imaging for
financial transactions, worked closely with U.S. Bank and the Minnesota
Twins to create this feature, which has similarly been used in a suite
of photo banking services from U.S. Bank.
“The technology improves an applicant’s user experience by eliminating
the need to type in much of the required information, helps increase
data accuracy, and improves security over paper processes,” said Dominic
Venturo, chief innovation officer for U.S. Bank Payment Services. “We’re
pleased to partner with the Minnesota Twins on this initiative and other
innovative tools to make payments faster, easier and more rewarding.”
About Mitek
Headquartered in San Diego, Mitek (NASDAQ: MITK)
is the leading innovator of mobile imaging for financial transactions.
Mitek’s patented mobile photo technology automatically captures images
of personal and financial documents and then extracts relevant data.
This enables consumers to use the Camera as a Keyboard™ to reduce
friction for mobile check deposit, account opening, bill payment,
insurance quoting, and many other use cases. This innovative technology
is licensed by more than 2,000 organizations and used by tens of
millions of consumers enabling increased customer acquisition, retention
and operational efficiency. Visit them online at www.miteksystems.com.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $389 billion
in assets as of June 30, 2014, is the parent company of U.S. Bank
National Association, the 5th largest commercial bank in the United
States. The Company operates 3,174 banking offices in 25 states and
5,005 ATMs and provides a comprehensive line of banking, brokerage,
insurance, investment, mortgage, trust and payment services products to
consumers, businesses and institutions. Visit U.S. Bancorp on the web at www.usbank.com.
Source: U.S. Bank
Teri Charest, U.S. Bank Public Relations
(612) 303-0732, teri.charest@usbank.com