MINNEAPOLIS--(BUSINESS WIRE)--Oct. 10, 2013--
U.S. Bank has earned top honors in the 2013 Privacy Trust Study for
Retail Banking conducted by privacy and information security research
firm the Ponemon Institute. This is the seventh year in which U.S. Bank
has claimed the number one position and the 10th year that it
has ranked in the top five.
Now in its 10th year, the study measures consumer perceptions
of trustworthiness in retail banking institutions, specifically how
issues related to consumer privacy and data security – and the ways in
which retail banking institutions address those issues – translate to
consumer opinion.
“Despite financial woes in the economy, the majority of consumers in
this study still see its primary banking institution as committed to
protecting their personal financial information,” said Larry Ponemon,
founder and director of the Ponemon Institute. “Ponemon Institute
research has revealed that there are specific factors that contribute to
a trusted relationship. These are the perceived financial stability of
the bank, the quality of customer service, a respectful approach to
advertising with easy opt-out features, rigorous online identity and
authentication procedures and a stated or implied commitment to stand
behind the customer in the event of identity theft or other related
crimes.”
“Trust is the primary ingredient in building loyalty with our
customers,” said Dan Burks, chief privacy officer at U.S. Bank.
“Everything we do as a bank, every product we offer and every service we
provide is viewed through the lens of doing what’s best for our
customer. This study demonstrates that by working hard to do the right
thing for our customers, we can continue to earn and deserve their
trust.”
The 2013 Privacy Trust Study for Retail Banking was conducted from April
to July 2013 and derived from a final sample of 5,559 surveys returned
from U.S. adult consumers. For more information about the report, please
contact research@ponemon.org.
About the Ponemon Institute
The Ponemon Institute© is
dedicated to advancing responsible information and privacy management
practices in business and government. To achieve this objective, the
Institute conducts independent research, educates leaders from the
private and public sectors and verifies the privacy and data protection
practices of organizations in a variety of industries. Visit them online
at www.ponemon.org.
About U.S. Bank
U.S. Bancorp (NYSE: USB), with $353 billion
in assets as of June 30, 2013, is the parent company of U.S. Bank, the
5th largest commercial bank in the United States. Celebrating its 150th
anniversary this year, the company operates 3,087 banking offices in 25
states and 5,032 ATMs and provides a comprehensive line of banking,
brokerage, insurance, investment, mortgage, trust and payment services
products to consumers, businesses and institutions. Visit U.S. Bancorp
on the web at www.usbank.com.
Source: U.S. Bank
U.S. Bank Public Relations
Teri Charest, 612-303-0732
teri.charest@usbank.com