U.S. Bancorp Investments Launches New, Improved Automated Investor
Changes to robo-advisor based on in-depth customer research
Based on extensive research and customer co-creation, the USBI team rebuilt the experience and is delivering many brand-new features, including:
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Greater accessibility: A new low minimum investment of
$1,000 (previously$5,000 ). - Even easier to use: A new faster, streamlined application with fewer steps, making it simple to open an account.
- Uses goals as a motivator: Seven new customer-friendly goals, including a new home and a home remodel.
- Helps keep you on track: A new dashboard for accounts that shows projected value, whether you are on or off track toward your goals and progress toward your goal (percentage).
Automated Investor offers Exchange-Traded Funds (ETF) portfolios designed by our affiliate
“Automated Investor takes the guesswork out of online investing,” said
The improvements came from in-depth research with Automated Investor customers in
“Our research sessions with customers were almost like life coaching,” said Fitzmorris, who worked with the digital team that developed the new and improved Automated Investor tool. “Everything started with the customer. What problem are we trying to solve? How can we solve it in a better way? I think what really sets us apart is that we are with you on your journey. We design an experience for you based on your goal, and we provide feedback on your progress along the way to help you figure out what to do next. What’s missing with some robo-advisors is that partnership. We view investing as a long-term journey, not just one transaction.”
USBI also offers another digital investing solution for do-it-yourself investors: Self-Directed Brokerage. Customers can select their own investments and invest and trade with a self-directed brokerage account or start investing for retirement with a self-directed IRA. In addition, USBI’s Wealth Management Advisory Center offers customers the option to work with an advisor as part of an ongoing relationship. Advisors provide personalized financial advice by phone and video conference to help clients work toward their financial goals.
For information on self-directed brokerage accounts or Automated Investor, visit usbank.com/investing/online-investing.html.
* Annual advisory fee is 0.24% of invested assets, billed quarterly with a minimum investment of
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View source version on businesswire.com: https://www.businesswire.com/news/home/20211102005876/en/
kristin.kelly@usbank.com | 303.585.4129
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